TECHNOLOGY
News Rhythm Team
December 10, 2025
7 min read
Ever wondered how platforms like News Rhythm can display news from over 120 different sources, updated every few minutes, without manually copying and pasting articles? The answer lies in a technology that's been around since the early days of the web: RSS feeds.
RSS stands for "Really Simple Syndication" (or sometimes "Rich Site Summary"). It's a standardized format that allows websites to publish their content in a machine-readable way.
When a news publisher creates an RSS feed, they're essentially creating a structured list of their recent articles that includes:
This feed is typically available at a URL like example.com/rss orexample.com/feed. Anyone can access it, and it updates automatically whenever the publisher posts new content.
Here's how News Rhythm transforms hundreds of RSS feeds into a unified news experience:
Step 1: Feed Collection
Our system maintains a database of verified RSS feed URLs from trusted publishers. Every 5 minutes, we send requests to each of these feeds to check for new content. We process feeds in parallel batches to ensure speed and efficiency.
Step 2: Parsing & Extraction
RSS feeds come in slightly different formats (RSS 2.0, Atom, etc.). Our parser normalizes these into a consistent structure, extracting the title, link, date, summary, and any available images.
Step 3: Quality Filtering
Not everything in an RSS feed is news. We filter out promotional content, advertisements, and low-quality articles using keyword detection. Articles containing phrases like "price drop," "discount," or "sponsored" are automatically excluded.
Step 4: Deduplication
The same story often appears on multiple news sites. We use title similarity algorithms to identify and remove duplicate articles, ensuring you see each story only once.
Step 5: Sorting & Prioritization
Articles are sorted by publication date (newest first) and prioritized based on whether they have images or video content. We also mix sources to prevent any single publisher from dominating the feed.
In an age of social media algorithms and personalized feeds, RSS might seem old-fashioned. But it has significant advantages:
Building a news aggregator isn't without challenges:
As AI and machine learning advance, news aggregators are becoming smarter. Future developments might include:
At News Rhythm, we're committed to using technology to make quality journalism more accessible, while respecting both publishers' rights and readers' privacy.
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